Great article about @trada in @mediapost: http://bit.ly/beRVhn

Also - check out the Trada blog: www.trada.com/blog . I will be doing most of my blogging there from now on.

Comments

[bicycle clothes]

Think of it as report cards for your PPC campaign health. Google has had their quality score for several years and the Search Alliance introduced theirs earlier this year. Google determined there was a need for a metric to determine quality of campaigns after having too many people advertise on popular search terms that were irrelevant to their campaigns.