Great article about @trada in @mediapost: http://bit.ly/beRVhn
Also - check out the Trada blog: www.trada.com/blog . I will be doing most of my blogging there from now on.
March 22, 2010 at 02:32 PM | Permalink
Think of it as report cards for your PPC campaign health. Google has had their quality score for several years and the Search Alliance introduced theirs earlier this year. Google determined there was a need for a metric to determine quality of campaigns after having too many people advertise on popular search terms that were irrelevant to their campaigns.
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July 22, 2011 at 02:16 AM
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